PAID SEARCH (PPC)
Paid Search or Pay-Per-Click advertising is a form of paid marketing that allows you to put yourself right in front of your targeted audience. When done right it is one of the quickest ways to drive traffic to your website and convert leads. We will say this, paid search is something that should be used in conjunction with an overall search and digital marketing strategy. Just because you are doing PPC, doesn’t mean that you should abandon ship on organic methods of bringing traffic to your website. But with over 100 billion monthly searches being conducted on Google and other search engines, it is crucial that your business is tapped into this pool of potential consumers.
While setting up PPC campaigns can be easy, maintaining and optimizing is the challenge. Just running ads isn’t enough. Your strategy needs to take in to account the cost per acquisition and must attract the eyes of the right audiences. With us you can rest assured knowing you have a team of search analysts and professionals stretching your dollar as wide as it can go. We strive to capture clicks at the lowest possible Cost-Per-Click.
PHOENIX PAID SEARCH & SAN DIEGO PAID SEARCH
✓ PAY-PER-CLICK MANAGEMENT
Our PPC management services cover your paid search spend from top to bottom, from planning and execution. Our team will ensure your budget is being maximized across platforms.
✓ KEYWORD PLANNING
Through the use of paid search platforms, we’ll targeted audiences through keywords that have a high probability of converting. We’ll also analyze competitor traffic and PPC spend.
✓ GOOGLE ADWORDS
Content in the first position on Google sees an average click-through-rate of 7%. For every $1 spent in Google AdWords, advertisers see $2 in revenue.
✓ BING ADS
Overall it’s 63% cheaper to convert traffic on Bing than it is on Google. One of the reasons is there is less traffic, but that doesn’t mean it isn’t qualified traffic.
✓ AD COPY DEVELOPMENT
Quality content is one of the crutches of any successful pay-per-click campaign. You need content that is tailored to drive traffic into your sales funnels.
✓ DAILY OPTIMIZATION
Cost-Per-Click (CPC) rates change every single day for search engines. Therefore you need a partner that can make adjustments that maximize your ad spend.
WHAT IT'S LIKE TO WORK WITH US
When you work with us, we’ll get to know your business, your goals and we’ll maintain transparency through the entire paid search process. For us, it is a results driven partnership. If we’re not producing results, we’re not doing enough. You better believe that we’ll start putting in the extra effort after hours to get you the rankings you deserve. That’s really our biggest differentiator as a company.