Internal linking is a very powerful approach to search engine optimization and page structuring.

You should view your website like a spider web that catches bots. The stronger the web the stronger the catch. Internal linking is one strategy that allows you to cast a wider stronger web. These types of links tell Google how to crawl your website and what content is where.

Internal and external links along with backlinks are all factors that influence the authority of your website. So it’s important that you understand when and where to implement internal links.


#1 Create a sitemap-like navigation

Your main and sub navigation are directories that help people get around your website, they also tell crawlers what the important pages are on your website.

You don’t want to go overboard, but you definitely want capture the key elements, products, categories of your website.


The links included here should be strategic and in-line with your search engine optimization strategy. Don’t create links just to create links. AVOID KEYWORD CANABLISM.


#2 Utilize a creative and strategic footer

Your footer is another amazing location for internal link building. It is the last thing people see when they view your page and can help navigate them to subpages of the website.

Here are some items that you should consider for your footer page:

  • Popular links
  • Recent Blog Posts
  • Related Content
  • Social Icons
  • Repeat Navigation (if it is small)
  • Newsletter Sign-ups
  • Calls-to-Action
  • Contact Us
  • Business Information
  • External Links (with high DA/PA)



#3 Build internal linking into your articles/blogs

Content experts recommend you include external links on all pages to show the content is linked to other high authority sources. Additionally, you should always include links to your content and subpages to help the flow of content.

You want to write content that is going to hit on target keywords you are trying to rank for.

If you don’t have any authentic ways of linking the content you can always include related or recent posts at the bottom of the article. Here are some additional resources on that.

Kissmetrics – Seven Commandments of Internal Links

Search Engine Watch – Internal Links for SEO


#4 Utilize an internal linking silo strategy

Link or page silos are ways to funnel link juice or authority between your pages. It’s also a way to move people through your website from one page to another.

There are three things that every silo needs. The main page, supporting page(s), and a money page. Essential authority is passed from the home page, through the supporting page and then into the money page.


Your supporting pages shouldn’t compete with your money page. The goal is to have the ranking power trickle down. In doing so you strengthen the entire website.

Each of these options can be implemented by you, today. It’s a habitual strategy that requires comprehension to take full advantage.