If you are reading this article hopefully you understand the importance of content and the success of your website. A content distribution network is the channels that your content is promoted on after it is published.
Most content strategies stop at creation. This is something we correct with all of our strategies.
Establishing a Content Distribution Network
The first step in any strategy is always planning. In order to initiate the planning phase, you need to first embrace that your content needs to extend beyond just your website.
This is for two reasons. It’ll help your overall web traffic and two it’ll help with your search engine optimization efforts.
Once your website is firing on all cylinders you can begin building out your content distribution network.
Strategy #1 – Social Bookmarking
Social Media is your most powerful friend when it comes to content marketing. Not only can you distribute content, you can also use Facebook Advertising and other digital advertising to boost reach.
Social Bookmarking is the practice of posting your published content to the various social networks that you operate in. Facebook Open Graph and Twitter Cards allow you to do this quickly with metadata and visuals.
By publishing your content to Google+, Facebook, Twitter, Instagram, etc. You are establishing an authority that you are the expert on the topics relevant to them.
Your telling people on social media that you have a piece of content and then pointing them to the relevant page on your website. This is also useful for lead generation and other calls-to-action.
Be sure to include a relevant backlink (this will be nofollow on most social sites), relevant hashtags, and descriptive content on the post.
Strategy #2 – RSS Feed Submission
Another amazing way to distribute content through automation is through RSS feed submissions. There are tons of sites out there that allow you to this for free.
Here is a couple:
Notice that I put their domain authority in there. You’ll want to target high domain authority, trust flow, and citation flow websites for your RSS submissions.
You should also get in the habit of double checking your feed to ensure it is, well, feeding properly.
We recommend having at least 30-40 RSS sites hooked up to your blog and other content. You should also check that the site allows dofollow backlinks and that they are using the ‘rel:canonical’ tag on your content.
Here is a short video on what a ‘re:canonical’ tag. **warning NSFW language
Strategy #3 – Article Submission
Article submission is very similar to your RSS submission. The biggest difference is you can control the content being submitted, it is also done singularly.
Typically article submission sites can deliver more organic traffic to your site. They also have a better user-experience because people go here to read good content.
Here is a short list of free article submission sites:
We recommend keeping at least 20-30 of these in your back pocket that you can easily access and distribute to when you need to boost the reach of your content.
Strategy #4 – Content Redistribution
Last but certainly not least, content redistribution. This is the crux of a content distribution network.
Once you create an awesome piece of content and publish it to your site and hit the rest of your distribution network you want to think about next steps.
You can utilize infographics, video, podcasts, forum posts, blog commenting and more to extend the reach of your content even further. Consult with your SEO partner to ensure this is worthwhile and in line with your search and keyword strategies.